Posts in Business

Social Media News: New Changes on Instagram’s + What it Means for Influencers and Businesses

On June 30th, Head of Instagram Adam Mosseri posted a video announcing some changes on the platform. Among many other things, the standout quote to hit headlines was announcing that Instagram is no longer just a photo-sharing app. The industry’s take? Instagram wants to be TikTok. Watch Adam Mosseri’s Video here before you read more!

Instagram’s four new focus areas are: Creators, Shopping, Messaging, and Video. But what does that mean for the platform? Let’s check in on the history of Instagram. 

Instagram’s History

Instagram was initially conceived as an app called Burbn, allowing users to check-in, post plans, and share photos of whiskey or bourbon. It took the location sharing aspect of Four-Square, and added a photo-sharing element to it. After the first round of VC funding, IG’s team studied other photo-sharing apps popular at the time. They ultimately stripped Burbn down to photos, commenting, and liking, and rebranded it as Instagram, a combination of instant and telegram. The initial product was a minimalist app design requiring as few actions from the user as possible. Instagram launched to the public on October 6th, 2010. The app hit 25,000 users on the first day and 1 million users before Christmas. 

Fast-forwarding to March 2012, Instagram had grown to 27 million users. They continued to release other versions of the app for Android, website, tablets, and more. In April 2012, Instagram was purchased by Facebook for $1 billion in cash and stock. 


Read the rest of this post on ExplorerMedia.co!

What do you think of these announced changes with Instagram? How will they affect your business or brand? Let me know!

First Three Months of Explorer Media: Thoughts, Goals, + 4 Tools I Love

Cheers folks, Explorer Media has made it through its first 90 days! That’s right, I made a real business, and it has survived the first quarter, pop the champagne folks, we raked in a bucket o cash too. Not really. But it’s been fun. I love my clients, I love my job, and I love working for myself (okay, like 98% of the time). But I made it my first three months and dang it, I am proud!

Hands typing on a Dell laptop in the background. In the foreground a white computer mouse with an American flag pattern sits on a white legal pad next to a tortoise shell phone case with Explorer Media printed on it.

First Thoughts

I’m pretty happy with how my work through Explorer Media is going these first three months. My website came out really well, my major client is pretty happy, and I’m starting to invest some money back into the business. Investing sounds so serious. I bought some really simple desk gear to up my workspace. Keep an eye out on ExplorerMedia.co to see more on those soon. 

On the whole, I think there are a lot of places where I can do better, but I’m not totally unhappy with it.  

Goals for Q2

Add more to my portfolio

I’ve been really slow to write up case studies for client work on the Explorer Media site. It doesn’t look so hot to new clients checking in on the website, and it just doens’t look great to have missing blocks on the portfolio. It’s something I’m trying to make a regular habit of. My goal is posting one new portfolio element every week. 

Attend More Networking Events

Now that I’m finally realizing where my strengths and passions are when it comes to clients, it’s time to hustle and go get a few more! Explorer Media launched a new program for businesses in the LBI Region, and it’s time to put in the legwork and go out to meet new clients. I’m working with my local chamber to boost my reach and find events, I’m ready to go with virtual business cards and cute masks, and I’m finally getting COVID-19 vaccine too!

Be More Active on my Social Media

You know the adage about the shoemaker’s kids? They’re the last ones to get new shoes? It’s the same for digital marketers. Explorer Media socials (and my personal socials!) are always the last one to get posts! I’ve been working on producing more reels, building up my personal following, and just plain being active on my social. It’s definitely a work in progress, but I would really like to get more consistent and have a better showing online!

4 Tools I Love

Affiliate links ahead, I make commissions on these links to no extra cost to you. 

Adobe Creative Cloud

Adobe isn’t a must-have for social media, but for my communications work, it’s essential. It’s helped me client adjust logo colors, develop print media elements, build annual reports, and more. If digital or print communications are essential to your business like they are for Explorer Media, Adobe is a need.

Canva

While Adobe Creative Cloud is the best software for design, 80% of the time as a social media manager, I’m using Canva. Canva is great, it’s affordable, it has SO many amazing things available for free, easy to learn, and it’s where I can provide clients with elements so they can learn to grow their business independently too. Canva is an absolute must have for me. Canva Pro is also huge. The free plans are great, but with the pro plan there is access to so many more templates, fonts, images, graphics and more. 
Join Canva Pro today!

Constant Contact

I have been using Constant Contact for years and I love it. Most of the Explorer Media clients are small and medium-sized businesses, so Constant Contact is perfect for them. It’s easy to use, it scales to some really great automations, integrated with a ton of other programs, and I really do love it. I was really excited when I was accepted into the Constant Contact Partner Program too, and I’m working on getting my platform certification!
Get a free Constant Contact trial!

Creator Studio

I have tried and tried to find the best social media scheduling software. But I’ll let you in on a secret. Creator Studio is unfortunately the best. Other platforms are exceptionally pricey, have rumors or reduced engagement, or are just a PITA to learn. Creator Studio, is the best so far for scheduling IG and FB content. But I really do need Zuckerberg to figure out how I can schedule stories and reels there too!


I’m really proud of myself for launching Explorer Media. It wasn’t something I really saw myself doing for a few years, but with the difficulties finding a job during the lockdown, I took the leap. I’m nervous and excited and really really looking forward to what I can do!